Personal data we collect
We collect and process a range of personal data, that is, information about an identifiable individual. We only collect data that is necessary to provide you with services requested, to keep you informed and to carry out our business. There are occasions where you can limit the information you provide to us, but please bear in mind this may limit the service or level of personalisation we can offer.
Information we collect directly from you
We collect certain information directly from you. This may be via our website (for example data that you provide by filling in forms on our websites, including data provided at the time of requesting our newsletters, buying from our shop or tickets to an exhibition or event), when you enter a competition, when you make a request or query, whether by email, via our websites or on the telephone, or when you register to use our free Wi-Fi service.
Examples of the types of personal data we may collect from you are as follows:
contact details (for example, name, telephone number, email);
demographic information (for example, date of birth or nationality);
information relating to other members of your party and/or participants at any event;
your preferences, interests and previous activities with our site;
your views, opinions, questions and comments;
details of any current memberships, gift memberships you have purchased on behalf of someone, and previous memberships you may have or had with our site;
details of your visits to any of our websites and the resources you access;
data entered on our websites including non-submitted (or abandoned) data;
If you purchase a Membership for yourself or as a gift, there are more specific details about the data we collect and the way in which we use it in our Membership terms.
we are sometimes required to undertake checks on the sources of funds for large donations and other contributions from supporters, and this may include information obtained from third parties.
we sometimes run events or competitions with other companies and organisations, and they may pass some personal information about participants or entrants to us.
We recommend that you check the privacy policy/notice and statements of any third parties that you provide information to, as we are not responsible for the way in which they use, share or make available your personal data.
Sometimes we may use third parties to assist us in how we try to increase support and identify new supporters.
Sometimes we may collate personal data that you have provided to us via multiple direct interactions with us with information from third parties or the analytics data referred to below so that we can use this to try to improve the services and information we provide to you.
Information collected by us automatically about you
As you interact with our websites, we may automatically collect analytics data about your equipment, browsing actions and patterns, to provide you with the best experience and help you to make use of certain functionality such as online shopping. We collect this data by using cookies, server logs and other similar technologies. We may also receive data about you if you visit other websites employing our cookies.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly.
Children's personal data
We do not intentionally collect children's personal data (anyone under 13 years old) without ensuring we have explicit consent from the parent or guardian. If you believe a person under 13 years old has provided us with their personal data, or have any concerns regarding this aspect of our notice, please contact us.
Where we provide online services likely to be accessed by a minor, the best interests of the child are our primary consideration.
Why we use your personal data
The law requires us to ensure we have a lawful basis for processing your personal data. We only use your personal data when we believe it is lawful to do so.
Sometimes, we may ask you to consent to our collection and use of your personal data for certain purposes. Where this is the case, you can change your mind and withdraw your consent at any time by emailing us.
Otherwise we process your personal data usually because it is necessary for one of the following lawful reasons:
The performance of a contract that you enter in to with us
For example, if you purchase an item from our shop, tickets to an exhibition, event or site Online course, or a Membership, then we must deliver our obligations under the contract we have with you as a result, and your personal data will often be required in order for us to do this.
Our legitimate interests or those of a third party
For example, we believe it is our site's legitimate interests in pursuit of its mission to be the world's leading museum of art, design and performance and to enrich people's lives by promoting knowledge, understanding and enjoyment of the designed world to keep certain people who have attended our events informed of ongoing and future events, activities and opportunities at and with our site, to keep in touch with existing supporters and identify potential supporters, and to track service usage in the site Online to ensure we are offering relevant content.
Compliance with a legal obligation
For example, the law requires us to retain certain information about donations and transactions for tax and audit purposes.
For your vital interests
For example, in relation to certain events you may be requested to provide emergency contact details or similar information.
In relation to any marketing or promotional messages from us, you can always opt out of receiving these.
Do you have to provide personal data?
If we need to collect personal data by law, or under the terms of a contract we have with you, and you choose not to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to deliver an item to you, or to sell you a ticket to an exhibition). In this case, we may be unable to process a transaction and/or may have to cancel something you have requested from us – but we will notify you if this is the case at the time.
Changes to this privacy notice
We may change or update this notice from time to time so please check this page occasionally to ensure that you're happy with any changes.
